Education
As education marketing specialists, we understand every stage of the student journey—from building early awareness among prospective families to nurturing alumni engagement long after graduation. We know how to increase qualified inquiries, convert prospects into enrolled students, and strengthen connections with parents, faculty, and the broader community.
We achieve this by aligning your institution’s mission with the evolving needs of students and families. In a landscape shaped by rising tuition, virtual learning, and shifting career expectations, standing out requires more than visibility—it demands relevance and trust. Our strategies bridge awareness and performance, turning campaigns into measurable outcomes such as increased applications, stronger enrollment yield, and long-term loyalty.
Experienced Higher Education Marketing Agency
Raising awareness and building trust in your school or university is as critical as retaining the loyalty of current students and alumni. In today’s education environment—where online options and competitive alternatives give families more choices than ever—institutions must work smarter to capture attention and sustain engagement. That’s where we come in.
As a results-driven, full-service higher education marketing agency, we combine creativity with data-driven insights to deliver campaigns that resonate. Our collaborative approach integrates digital, traditional, and community outreach—always focused on what matters most: enrollment growth, student success, and lifelong alumni relationships.
Our Key Areas of Focus Include:
- Cost per inquiry (CPI) or cost per lead (CPL)
- Student lifetime value (LTV)
- Inquiry-to-application conversion rate
- Application completion and submission rate
- Application-to-enrollment yield (matriculation rate)
- Enrollment numbers by program, department, or campus
- Student retention, persistence, and graduation rates
- Net tuition revenue per enrolled student
- Program-specific campaign performance and ROI
- Alumni engagement, donor participation, and advancement ROI
- Marketing attribution modeling and performance tracking
- ROI on campaigns and new program rollouts
- Website traffic and engagement from prospective students and families
- Requests for information (RFIs), virtual and on-campus tour bookings
- Conversion rates from digital campaigns to inquiries and applications
- Social media engagement, sentiment, and reputation management
- Local and national SEO visibility for schools, colleges, and universities
- Workforce and continuing-education program enrollment and placement outcomes
Latest Research – Student Lifestyles and Higher Education
Our most recent research, Student Lifestyles and Higher Education, explores how shifting expectations and disrupted experiences are reshaping the student journey. The study reveals that undergraduate enrollment has been on a years-long decline, with community colleges and first-time freshmen seeing the steepest drops. Nearly all students had their education plans altered, and more than a third canceled them entirely due to financial strain or lack of access to online learning tools.
For many, “the full college experience” is just as important as the degree itself, but pandemic-era disruptions left students feeling cheated, with 8 in 10 saying they were not getting the experience they expected. Mental health concerns and demand for better campus support services also rose sharply. Meanwhile, working adults increasingly view online certificate and graduate programs as a way to gain new skills in a tight job market, opening growth opportunities for institutions that can meet this demand.
If your institution isn’t adapting to these realities by investing in digital-first engagement, expanding online program offerings, and addressing student well-being, you risk losing prospective students and long-term loyalty.